Google is ramping up with it’s search engine in everyway possible. In last few months they have introduced many new features including searching for flights,sending directions, finding your phone or even setting an alarm. But this news is biggest of them all and may literally be the start of Google moving from being a search engine to World’s largest online marketplace.
According to a WSJ report, Google is planning to introduce product buy buttons directly into their search engine result pages in coming weeks. This new feature is not limited to just showing the buy button, but will also allow user to complete the transaction on Google itself, including accepting the payment for the product.
The buy buttons will show up when user search for products on mobile devices stated WSJ according to people familiar with the launch. “The buttons will accompany sponsored—or paid—search results, often displayed under a “Shop on Google” heading at the top of the page. Buttons won’t appear with the non-sponsored results that are driven by Google’s basic search algorithm” said the report.
Once the user clicks the button, the user will be taken to separate Google product page from where user can complete their purchase. It is not the first time that Google is dabbling into this space – they had a separate platform called “Google Products”, which served as a aggregator and comparison engine for buyers. However, in case of Google Products, the buyer had to visit retailers websites to complete the purchase.
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